Hello! My name is Amelia Gowanlock and I’m a designer with a love for branding, illustration, and out of the box thinking. I am passionate about creating memorable brand personalities & atmospheres with my work. Always eager to learn and expand my skill set, I enjoy pushing creative boundaries and finding clever, engaging solutions to design challenges.
The Cheshire Cat Pub’s branding and logo redesign centred on creating a more cohesive and versatile identity across all platforms while preserving the pub’s iconic Cheshire Cat imagery. A key focus was reflecting the pub’s inviting, community-centred atmosphere and its cheeky, playful personality. By modernizing the logo and visual elements, the new branding embodies the pub’s warmth, humour, and tradition, ensuring it feels like the perfect “third place” for locals to unwind and connect.
This campaign was created for The Shoebox Project for Women, an organization that supports women experiencing or at risk of homelessness by providing gift-filled shoeboxes containing toiletries, cozy accessories, and small luxuries. These thoughtful boxes bring comfort, dignity, and a sense of being valued. The campaign concept focuses on encouraging community involvement by showcasing how easy it is to create a shoebox and emphasizing the profound impact this small act of kindness can have.
Behind The Bottle is a design system created for Wine Rack as a simple visual way to identify characteristics of a wine and help the customer make an informed decision. Wine Rack strives to make wine accessible for everyone from enthusiasts to casual enjoyers. The system seamlessly blends into Wine Racks existing branding and uses symbols rooted in research to help depict the main characteristics each bottle has. The end goal is to demystify wine and make education and identification more digestible.
